Zdaj že veš, da si pristal na učinkoviti prodajni strani. Le to najprej prepoznaš po skoraj šokantnem naslovu. Saj veš, pozornost.
Če nisi popolnoma prepričan, oblika spletne strani očitno kaže na to. Ne boš zasledil levih in desnih stolpcev. Ni nešteto povezav in možnosti navigacije. Lahko greš le navzdol. Bodi fokusiran. Cilj je zelo blizu. Počasi te bom popeljal v globine, kjer se nahaja tvoj sladkorček...oranžno-moder gumb. Nič bat, vsak pride do njega.
Stran je ožja in se lepo prilagodi vsakemu ekranu. In če iščeš navigacijo...je ni. Lahko greš le...ja, dol. Proti svojemu sladkorčku. Norec je hitro brez denarja. Ampak ti nisi norec in ne hiti proti koncu. Uporabi razum in preberi do konca. Kajti tam te čaka tvoj sladkorček.
Če si res izkušen kupec in ne zaupaš mojim besedam, te popolnoma razumem. Tudi jaz sem tak. Samo za tebe sem pripravil skrajšano verzijo in ti ne bom kratil dragocenega časa. Enostavno klikni na kratko verzijo, prilagojeno samo tebi:
Morda si kliknil zgornjo povezavo in prišel nazaj. Super! To pomeni, da spadaš med resne kupce. Resno je dobro. Kupec je dobro. Skupaj je super. Ob vsem tem lahko rečem, da spadaš v skupino, ki se lahko poistoveti s spodaj naštetim:
Kratke stavke in vrstice lažje bereš
Večina obiskovalcev je lenih in imajo radi
Strani razdeljene za
Enostavno branje in
Lažjo inhalacijo prodajnih puhlic!
Ampak alinej ne sme biti preveč
Sedem je magična številka za vzdrževanje zanimanja.
KOLK ZDAJ TO KOŠTA?
Počasi. Hang on, hang on. Patience is the mother of ...er, someone. Miss Guided? If you're
told the price now you may run away. You need to be pre-conditioned. Conditioner
protects you from shocks (don't try
this at home).
But really, what's the hurry? If it's a FANTASTIC DEAL you'll find the price
on the page. If it's FANTASTIC VALUE brace yourself, and you'll
find the price when you Add To Shopping Cart... after you've learned that you NEED this product.
If you want out - and want out badly
- go straight to Paypal
Remember: It's a crime to convince others they need something completely useless
only if it's something they really, really don't need. It's the Ferengi rule of Long
Sales Letters. Comparatively speaking, Ferengi are an honest people though; so let's not drag
them into this.
The time's come for you to be Convinced. And for that American is so, so much cooler than English.
Partly because it uses centered text. And partly because it isn't embarrassed to
add <bold>, <red>, and <large font>.
Take 3 Easy Steps And Own
Your Own Awesome Money Machine. It's 100% Able To Give You Massive Residual
Income... Read This Letter And I'll Tell You Why I Am Parting With This Money
Machine So YOU Can Get Rich Within 24 Hours, Guaranteed!
See, you didn't miss that, did ya?
Key points recap:
- IT'S EASY
- IT'S FROM SOMEONE WHO KNOWS HOW TO MAKE MONEY
- IT HAS WORDS LIKE "MASSIVE", "AWESOME" and "MIND-BLOWING"
WHAT'S THAT? TALK IN LOWER CASE? WHY?
OK, just don't blame him if you don't get the message. He's only trying to
point out that the product has
a feel good factor ("100%" always feels good)
immediacy (who can wait more than one day to get rich?)
guaranteed residual income (Americans have MLM in their
DNA; "residual income" may be explained for other nationalities)
a requirement that there's no work on your part (or very little)
The only effort required of you is Clicking That Paypal Button. Even an idiot can do that, right?
In case you don't understand "100% guaranteed", I've
included an image to illustrate. It looks like a seal of some sort so
builds credibility. Establishing credibility is important before
picking someone's pocket.
Paypal button is at
bottom of this page.
But you insist you're not convinced?
Time to get the kitsch out. Lurid yellow
highlight works. You can taste last night's dinner again? Never mind. Concentrate on
the Great Opportunity and on the bold text
You'll soon see images of cheques showing $9,231.46 earned in 8 days and they'll be like works of (Photoshop) art! Yes, $9,231.46 in 8
Impressive? You want in on the secret? No problem. You, too, can make $9321.46 in 8 days.
In fact YOU sounds better that "you". So, YOU too, can make $9321.46 in 8 days.
The amount is specific because specific is believable.
Truth is even more believable e.g. the quickest way to get to $9231.46 is to
start with $20,000 and lose $10,768.54 in advertising. You KNOW that that's true. On the other hand do you know better than to disclose truth in Sales Letters? Award yourself a star! You're getting smarter already. When you complete the Paypal transaction at the end of the page you'll be a
whole 7.3% more intelligent.
The product is INCREDIBLY EASY. If the author, who has all these natural -
and feigned - spelling and grammatical mistakes, can make $9231.46,
so can YOU. Why settle for other opportunities to make just a little money? It's so easy my grandmother could do it. Even without her internet
connection and email password!
Because the idea sells itself he's paid a professional Long Sales Letter Copywriter a large
sum of money to put together his killer sales pitch for him.
Yes, the more a product sells itself the more you have to spend on marketing it.
Notice how I have no ads on this page? I hate ads. I hate how the
contemptuous little b*stards steal space on the page, how they trick you into
clicking, how they flash and animate and beg like prostitutes for the slightest
attention? Do you like creepy, disease-ridden insects? No, you don't, and that's good,
because now I'm empathising with YOU and getting YOU on side ... and the closer
YOU get the easier it is to sandbag YOU.
Oops, did I say that aloud? You should be moving towards the
closing arguments; put your feet up and stop struggling with paragraphs. Keep
moving, keep moving. With your feet up. Keep moving and
The letter will give YOU bonuses to act
now. It's a limited
time deal - the author doesn't want to keep selling the e-book and
making money forever!
Act now, because everybody wants a copy (of course!) - and he hasn't
printed enough e-books.
Because there's so much of demand and not enough stock he's giving away five free bonuses just to persuade YOU to act now.
Hey, it's all about YOU, YOU, YOU. They'll even let YOU in on this secret way of
making $9231.46 in 8 days. But YOU have to act now.
In case you missed it, you do need to ACT NOW.
By now, if you aren't convinced there's at least some merit in the product,
YOU haven't been listening. Let's go through the numbers again.
If you weren't impressed by $9231.46 per 8 days how about this?
$421,185.36 per year!
Yes, that's how much YOU will make. MASSIVE.
ALMOST HALF A
MILLION DOLLARS EVERY SINGLE YEAR
for the rest of your life! It could even be
A MILLION, OR MORE!
Don't believe it? See the cheque below for $1,000,000? It's even got a
stamp on it saying "This is a genuine cheque, promise", so you know it's kosher. Now look
at the figures again:
A CHECK FOR ONE MILLION DOLLARS!
Yes, my friends, that's how much YOU can make.
You've passed the bullet point test - you read them. So you're ready for, ahem...
MNENJA ZVESTIH KUPCEV
Each testimonial has to be signed ...because Vincent Van Gogh didn't print his name on his products, did he? No! He took the trouble to sign them. And, if
you see a painting signed "Vincent" it would be rude and superfluous to ask for
proof of ID. It is similarly
reassuring to readers - and an irrefutable proof of legitimacy - to have a
signature below each testimonial.
Sam bog mi je priča, tale produkt raztura.
Enostavno, kot bi se učil vožnje s skirojem. Ko enkrat znaš, si tata mata. Zato ga priporočam osebno od moje žene.
Oh, se ti zdi slika znana? Poskusimo še enkrat.
Hvala, da ste me vprašali za mnenje. Ker ga bom itak napisala. Teh nekaj besed. Ste rekli naj kaj napišem. Kje sem že ostala? Aja, saj veste kaj mislim.
Ančka Kapavem Svaštnik
Pa še ena
(Navodila za predlogo:
Zamenjajte spodnji tekst v okvirčkih s svojim. Potem izbrišite ta tekst.)
<<<<Because the prospect's defences are down when he's reading
testimonials and he's not wary he's being given a sales pitch, the
testimonial is the best place to put "Sales Messages" and "Emotional
Messages". The Testimonial Box is the spare room of the Long
Sales Letter. Anything too corny to fit elsewhere, that stinks too
much of hyperbole, or gives narcissism a bad name can find a home in
here eg: "I was not expecting an e-book on
getting rich to make me sexually attractive but, wow, was I wrong! I
can't seem to fend off the string of beauty queens. It doesn't
matter to me that they love me only for
my library of e-books.">>>>
In še ena
<<<< Slika je močnejša od tisoč besed. Kadar nimaš kaj povedat, preusmeri pozornost s sliko. Vsaj 50% ljudi bo spregedalo tekst. Nekateri sploh ne bodo opazili manjkajočega imena.
Notice how everybody who writes a testimonial sends a passport photo for the
author's convenience? And at least one testimonial is from an attractive woman?
Beautiful women do that a lot - they have a disproportionate tendency to write
testimonials for authors of Get Rich Quick books. They also have a strange compulsion to
attach their photo to every email. Don't pause to ponder the reasons. Move on,
move on, there's a product you have to get to. And a Paypal button.
Note: If you dig into the etymology of Testimonials you'll find that the
word is derived from the Latin for testifying, Testis. Because testimonials sounds similar to testicles correct usage needs to be
Incorrect: These testimonials are the dog's bollocks
Correct: These testimonials are complete dog bollocks
Even the most intractable idiot will have spotted some warning signs along
the way. Perhaps the genuine photo of the book's jacket made for some
discomfort. Or the references sounded coherent. The reader, quite
reasonably, doubts the author's veracity.
And he's right to be sceptical. The author understands. He wants to assure you
that your satisfaction is 100% guaranteed. That's why he offers an unconditional money back guarantee.
IF YOU ARE NOT 100% SATISFIED.....
there is NO HURRY. Evaluating a product doesn't happen overnight so you
get a whole 90 days to try it out. Take your time. You need to be 100% satisfied. No, make that 110%. You can't possibly ask for more, can you?
Still want a refund? Think about it hard. You can get a
refund tomorrow, or the day after/ next week / next month.... why hurry? Just
keep prevaricating. Prevaricating is good.
want a refund now? Why do today what you can safely put off for tomorrow? Enjoy
some more. Click here to return to enjoying - the book WILL make
you rich beyond your wildest dreams. And get you laid. Click here if you really, really want to cancel.
A Long Sales Letter will often have an image of the book being sold (or
offered as a bonus).
Yes, the author photographed it when it was still hot off
the printers. You didn't think it was Photoshopped, did you? Testimonicals
to you, mate, if you did.
In this case, you know the above is a real photo because you can see the shadow from my camera flash! That's
Still not convinced?
Wow! Is there no limit to how smart you can get?
You spotted the flaw! If I really wanted genuine I'd have photographed my
book standing on a glass table and with a bit of a reflection. Yes, the
reflection is compulsory because it shows you, the reader, are getting double
the value! All good authors follow this photography convention.
In fact, the real secret to getting rich is stealing this glass table. Think
no table => no photos => no promotional Long Sales Letters => no sales => no
It's like you've castrated them all in one fell swoop... and the e-book
writers will band together to pay a king's ransom to get the table back. But, I
digress....It's time for bonuses.
To pa še ni vse
You thought that your good luck was limited? Well, it's not. If you ACT
NOW you'll also get bonuses. The product is so good that you may even get bribed to
take it away!
The bonuses are worth $349.45.
No, not $350. $349.45 Act now
Also, it's incredibly simple to make $9231.46 in the next 8 days. Any idiot can do it. The author did.
We've run out of bold text, capitals, colours and highlights
so apologise that we have to now resort to horizontal lines to emphasise
the important bits.
This offer expires at midnight
The urgency above is real. If you don't feel the urgency
you won't ACT NOW and may do silly things like reconsidering. However, if you desperately want to reconsider,
but don't want to lose this offer, here's a little secret: Simply
change the date on your computer clock (Settings>Control>Panel>Date
& Time) and reload this page - the date here changes!
He's an honest chap and genuinely means this offer ends at midnight TONIGHT but he's also an
understanding chap and will be happy to extend it to any other night you choose.
Yes, it ends tonight. Or some other night. Or both. Or a night
in-between those two. Or maybe whenever you want. Or all of them. Just whenever
you want to pay, really. Just pay the bloody money, OK?!
If you suspected I'm trying to sell you something you'll be looking for
an order button around now. Ha, ha! I'm NOT trying to sell YOU anything!
Don't pay me $420, don't pay me
$250, don't even pay me $150. For today only - bear in mind that this offer will be
gone tomorrow - for today only, make a Paypal donation of
$50 $5 and I promise I won't write an e-book on writing sales copy. EVER!
Yes, I was going to charge $50, changed my mind and couldn't find the back
button to edit the price, so I used a strikethrough instead.
I ordered you to click once before and you landed on this
page. Are you sorry?
Yes No! You wouldn't have come this far if you were. See, I'm not a straight-up sorta guy? I'm asking you to
click again. Click the Paypal button! You'll be glad you did.
PS: The best sounding hyperbole should go here. In the PS. Is it
because everybody reads the PS thinking it's the absolutely latest news? Or is
it because the author's IQ is less than the temperature on a cold day in
Anchorage and he
put the best copy in the wrong place? The answer is, yes, it's true. It's been scientifically proven.
PPS: The good news is that a good PS drags the letter out long enough
for another Paypal button... without looking tacky. It also rounds off the
karma. And that's good for planet Earth. And the author's planet.
PPPS: The last person who read this letter and didn't click the Paypal
button accidentally set fire to his house, reversed over the cat on his way to
get help, crashed into a police car ... and discovered his ex-wife in it having
fun with a copper - she wasn't
gay after all. DON'T FALL INTO THE SAME TRAP!
If you cough up now I'll say Thank You!
If the payment is for $5 or more you'll get a special email address to
send comments/feedback, and I may publish them here
By contributing you'll be putting two fingers up at smooth talking Sales
You'll also be helping raise awareness of the tactics & cons they
use, and...supporting the exposing of those via this site
Because I'm not selling anything I can't up-sell - so, there's no sting
in the tail when you get to the checkout
Yes, $5.00, I know you cannot believe
For less money than a packet of cigarettes I offer to NOT clutter the internet with my e-book, "Writing good. Long Sales Copy. Explained in
7 Simple Steps".
Click the Paypal
link. Act now! It's only $5.00. You deserve it. I deserve it.
This page is free to read, free of affiliate links, free of plugs for e-books, free of "Free" newsletter signups and free to link to. Because I don't trust
you to click the Paypal button I've done a little monetising of this page. The
#1 goal, though, is for you to
Click the Paypal button, dammit!